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I help small companies explain what they do, in words and pictures

I’m Sam Okafor, a freelance brand designer in Leeds. Most of my clients are small, specialist firms that have outgrown a logo somebody’s nephew made.

01

Services

Brand identity

A logo, colours, type and a short guide your team will actually use.

Websites

Simple WordPress sites that you can edit yourself, without phoning me.

Print and packaging

Brochures, labels and signs, with a printer I’ve trusted for ten years.

02

Selected work

Black pencils laid out in neat diagonal lines

Northern Fermentation Co: rebrand

A brilliant product, hidden behind a label nobody could read.

Stocked in 40 new shops within a year.

Website sketches on paper, on a wooden desk

Aire Valley Vets: website

A site that answers the 3am question first.

60% fewer phone calls about opening hours.

A notebook of page layouts on a desk beside a keyboard

Hollins Joinery: identity

A family firm’s name, made to feel like the work.

Their first enquiry from an architect.

Flowers and a patterned notebook beside a laptop

Kirkgate Books: signs

New signs and a little brand for an old shop.

Footfall up by a fifth in the first six months.

03

What clients say

Sam asked better questions than our last three agencies put together.

Priya Shah, founder, Northern Fermentation Co

On time, on budget, and our customers noticed.

Mark Hollins, director, Hollins Joinery

04

Rates

Day rate

£450

Good for small jobs and ongoing help.

Fixed project

From £2,500

A clear price and scope, agreed before we begin.

Monthly retainer

From £900

Two days a month, booked in advance.

Prices exclude VAT. I usually take a 50% deposit.

05

Tell me what you’re working on

Send me a few lines about the job and your dates. I’m currently booking for next month.