Category: Uncategorised
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Why your logo isn’t the problem
When a small firm asks me for a new logo, it's usually because customers don't understand what it does. A logo rarely fixes that.…
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How I write a one-page brief
One side of A4: what's wrong, who it's for and how we'll know it worked. It has saved me more arguments than anything else.…
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A good client asks these three questions
Who's doing the work? When will I see it? What happens if I hate it? Thanks for reading. This is a made-up post on…